Cowbell Brewing Co. announces plan to support Ontario’s four Children’s Hospital Foundations

Ottawa, ON – December 7, 2016: Cowbell Brewing Co. is a family-owned environmentally responsible craft brewery founded by the Sparling family in Blyth, Ontario. Cowbell brands are currently available through the LCBO, restaurants and pubs across Ontario. As part of their commitment to community, they are pleased to announce their support for Ontario’s four children’s hospital foundations: CHEO Foundation (Ottawa); Children’s Health Foundation (London); McMaster Children’s Hospital Foundation (Hamilton) and SickKids Foundation (Toronto).

“Cowbell created our Greener Pastures Community Fund to make an impact. Almost every Ontarian has been touched by the remarkable care and treatment of our world-class children’s hospitals – my family and our Cowbell family included. We are proud to announce this long-term relationship that will support children and their families in a meaningful way,” says Steven Sparling, Founder & CEO, Cowbell Brewing Co.

Since selling their first pint on May 24, 2016, five cents from every can and pint has been deposited into the Greener Pastures Community Fund and these proceeds will support the highest priority needs of each hospital foundation with specific projects being identified on an annual basis.

Children are the heart of any community and this relationship is an opportunity to raise both funds and awareness of the vital and unique role that children’s hospitals play in providing specialized care for families throughout Ontario.

The CHEO Foundation supports the Children’s Hospital of Eastern Ontario (CHEO) and the Ottawa Children’s Treatment Centre (OCTC) – two leading providers of specialized pediatric health services in Canada’s capital that recently joined forces to become one organization; stronger together for kids and families.

CHEO helps over 500,000 children and youth each year in eastern Ontario, western Quebec, Nunavut and parts of northern Ontario. As a world-class research center and teaching hospital, for over 40 years CHEO has changed young lives in our community, while our innovation changes young lives around the world.

For more than 65 years, OCTC has been providing specialized care for children and youth with disabilities, including cerebral palsy, complex needs associated with congenital conditions, developmental delay, autism spectrum disorders and brain injury. OCTC’s vision is to create opportunities today, while maximizing independence tomorrow.

“All healthcare institutions rely on support from their communities to meet the ever growing demand for services. However, children’s hospitals cannot turn to its patients to be important sources of donor support as we would if we were adult hospitals. Instead, we rely upon the support of others and we are so pleased and thankful that Cowbell Brewery has chosen to support CHEO and other children’s hospitals through its Greener Pastures Communities Fund,” says Kevin Keohane, President and CEO of the Children’s Hospital of Eastern Ontario Foundation.

For more information contact:
Len Hanes
Director of Communications
CHEO Foundation
Work: (613) 737-2784
Cell: (613) 447-2741

About Cowbell Brewing Co.:
Cowbell is owned by the Sparling family who has entrepreneurial roots in Blyth, Ontario, going back three generations. They are embarking on an ambitious project designed to have positive local community and regional tourism benefits. They have recently broken ground on 111-acres of land on the outskirts of the village, where a state-of-the-art brewery, restaurant, and event venue is set to open in spring 2017. Cowbell Brewing Co. launched their first beer, Absent Landlord, in May with their second beer, Doc Perdue’s Bobcat, hitting LCBO shelves in December. Learn more at

About CHEO:
The CHEO Foundation raises funds in support of the Children’s Hospital of Eastern Ontario (CHEO) and the CHEO Research Institute. With 167 beds, 71 outpatient specialty clinics and one of the busiest emergency departments in the country, the doctors, nurses, researchers and staff at CHEO touch the lives of over 500,000 children and youth each year providing the best possible health care for the children and youth in eastern Ontario, western Quebec and beyond.